It’s a proven fact simple and user friendly websites
generate more sales. To improve your sales, look for ways
to simplify and make it easier for your visitors. Test your
ordering process. Remove the clutter, broken links and
anything that distracts or confuses. Here’s a quick
checklist to help your site pass inspection with your
visitors and convert more of them to customers:

1. Sizzle Your Headlines.

Headlines are the most important marketing element of your
website and your web marketing in general. Think about it a
minute. What makes someone click your email out of the
scores of emails in their ebox? Why do people choose your
article out of a list of 20 or so on the page. They click
because of your headline.

Invest time into crafting a sizzling headline. Seek to
capture the interest of your visitor when they first arrive
at your site. Using your headline make them want to know
more about your product or services. Develop your headline
to grab your prospect by the hand and lead them throughout
your site emphasizing what your product/service can do for
them.

One more thing, after developing a heated headline, make
it stand out from the rest of your copy. Use bold type,
large font sizes and even a different color according to
the style of your web page.

2. Write Sizzling Sales Copy.

If the headline is the most important marketing element of
your website, the second most important element is your
sales copy. Turn the key to your profits by using benefits.
After capturing your visitor’s interest with a sizzling
headline let them know immediately what’s in it for them-
benefits. Make the most of your direct contact with your
prospect. They have arrived at your site looking for
something. If you have targeted your visitors well they are
looking for your information, product or service. Include
the basic elements every sales letter should have. There’s
lots of good sales letter writing software, templates and
advice around the internet. Don’t know where to start?

3. Create Simple Navigation

Make your site easy to navigate. Place your links or
buttons in a prominent place and keep them in the same
place on every page. Your design should guide visitors
through the information you want them to read. Make your
colors, layout, links, and buttons consistent. Title every
page so visitors will always know where they are. Place
your buy buttons or contact information in same place from
page to page. Provide links on every page back to the
homepage.

4. Develop a Clear Call to Action

Many website’s lose countless opportunities to make a sale
or capture a lead because they fail to ask something of
their visitors. Call your visitors to a specific action. At
the end of every page use the power of the direct command
whether it’s simply directing them to contact you for
further information or a directive to browse further into
your site. For example, instead of “If you would like this
beautiful travel brochure, we will be happy to send it” use
“Sit down right now and fill out this form to start
planning your vacation.” Or instead of “Call us to
purchase your very own widget” use “Dial this number 877-
846-9908 to purchase your widget today.”

5. Use Harmonic Images

Unseasoned site owners will sometimes use graphics or
photos that do nothing to help illustrate their message.
For example, they choose cutesy stars and flowers on a site
selling accounting services. Look for clipart and photos
that will support your important message.

Select graphics or design elements that will harmonize and
illustrate your site’s message. Web Wit Tip: For non-
techies like the author invest in inexpensive clipart/photo
sets that will enhance and help illustrate your
communications. Additionally, unless you are training to
become a graphic artist look for graphic programs with
templates to shorten your learning curve.

Now for your homework. I bet you didn’t know homework came
along with this article. Well it does. Now that you have
discovered or re-discovered this information you must act
upon it. Remember the old phrase, “Use it or you lose it.
I don’t want you to lose. I want you to win-win more sales,
more subscribers, more clients, more profit. As we have
covered, to win your site must pass inspection with its
visitors.

Don’t worry it’s a take home assignment and there’s no
timer involved. All you need to do is go through your site
and make sure the above items are in place: sizzling
headlines, sizzling sales copy, simple navigation, clear
call to action, harmonic images, compelling opt-in offer,
testimonials, about us page, usability/function test, and
visible contact information. Pass inspection with all your
web visitors and prosper!

©Earma Brown, 11 yr. Web Developer, Author, Service Business Owner
Helps service business owners, and writers with full featured hosting, domain names, websites and a host of other web solutions. Send any email to webwit@arrowproduction.com for free ezine Web Wit and mini-course ‘Jumpstart Your Website to Success’